Well, it comes to you from its parent company, Google Asia Pacific. The Cashbacks and Rewards given to you by G Pay aren’t from them – so where does it come from? The goal is simple – to deploy a broader strategy for all financial services that consumers are in need of, enable more activity, and then attract a larger user base. G Pay doesn’t earn anything through this way of transaction but it is able to access user data, which it uses to give services and product recommendations that will perfectly peak users’ interest and improve their engagement with the app, expanding its user base. GPay receives a commission from the provider of the service for each transaction that users make using the app. The app enables users to pay a variety of bills, including those for DTH recharge, insurance, water, electricity, and other services. This software receives commissions if a user recharges their SIM card using it. Mobile recharges are the main source of income for Google Pay. The app gets a tiny commission from the business for each transaction a user makes using Google Pay. The commissions that Google Pay receives for service providers and bill payment transactions are how it generates revenue. So, how does Gpay make money if it does not charge a fee to users or sellers? This revenue could come from both transaction fees from banks or merchants and ads and product offers within Google Pay. However, Google Pay has several revenue-generating opportunities that can be realized over time. G Pay currently generates no revenue for Google (Alphabet Inc). G Pay can do all the legwork for anyone, whether they are shopping for clothes or purchasing groceries online, or buying their morning tea. Online payments, in-app purchases, contactless payments in stores, and even peer-to-peer money transfers can all be made with it. Google Pay allows users to pay with their Android devices (phones, tablets, or watches). Google Pay or GPay is a digital wallet platform and online payment system created by Google to power in-app and tap-to-pay mobile device purchases. Since digital & UPI payments become more widely available, bank visits and physical payments have significantly decreased. Digital Payments have become the preferred method of payment for many people.
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